IN CONVERSATION WITH: KOCCA (Korea)

The Korea Creative Content Agency (KOCCA) is a government agency dedicated to the development and global promotion of K-content. KOCCA supports content creation, distribution, and international expansion across diverse sectors including broadcasting, gaming, music, animation, fashion, and emerging technologies.

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Could you share more about your internationalisation programs and how they support tech businesses expanding globally?

KOCCA empowers Korean startups to expand globally through initiatives such as the Launchpad acceleration program and Korea Pavilion booths at international tech exhibitions.

Over the past three years, we’ve supported more than 215 startups across content-related fields like broadcasting, gaming, and animation—some of which are now approaching IPO.

At SWITCH 2024, KOCCA brought 10 startups to Singapore, facilitating 396 business meetings and generating over USD 24 million in export opportunities with key partners like Lazada and Kopital Ventures—laying a strong foundation for entry into the Southeast Asian market.

Can you share some of the exciting startups you’re currently working with, and which ones you believe have strong potential in the Singapore market?

At SWITCH 2024, KOCCA showcased 10 innovative startups, including Twigfarm, Witz, Video monster, and Beat Corporation. Twigfarm, specializing in AI-powered dubbing and content localization, presented at the Global Stage with the theme “How AI Technology Breaks Down Cultural Barriers.”

For SWITCH 2025, KOCCA will select another group of 10 promising entertainment-tech startups with strong global potential to join the Korea Pavilion.

How do you typically help startups connect with key stakeholders in Singapore, such as investors, resellers, or potential customers?

KOCCA helps startups connect with global stakeholders through acceleration programs, support for international exhibitions, and localization assistance such as legal entity setup.

At events like SWITCH, we facilitate targeted business matchmaking and host networking events such as “KOCCA NIGHT” to link startups with investors and partners.

In addition, KOCCA’s global business centers provide on-the-ground insights and help identify key local partners—strengthening each startup’s potential for successful market entry.

From your perspective, what are the most exciting opportunities or industries in Singapore right now that startups should be exploring? Are there specific verticals you’d like to dive deeper into or learn more about?

 As the financial and content hub of Southeast Asia, Singapore offers a strategic advantage for startups that combine content and technology in their business models.

KOCCA is particularly interested in engaging with companies in entertainment tech sectors such as AI, XR, and blockchain. We also look forward to joining SWITCH with Korean startups that bring innovative entertainment technologies to the global stage.

Why should Singaporean startups explore your market as part of their own global expansion journey?

Korea is a global leader in media and entertainment, driven by the popularity of K-content such as games, webtoons, K-dramas, and K-pop.

The industry has grown by 6% annually (2018–2022), with segments like comics, music, and content solutions exceeding 15% growth.

With fast innovation in AI, 5G, XR, and blockchain, Korea offers a strategic testbed for new technologies.

For Singaporean startups, entering Korea means piloting and scaling innovations, co-developing with global content leaders, and using Korea as a launchpad into the broader Asian market.

Learn more about KOCCA

In partnership with the Singapore Week of Innovation and Technology (SWITCH), ‘In Conversation With’ is a special 11-week series featuring tech ecosystems from all around the world. Learn more about SWITCH and the SLINGSHOT deep tech startup pitching competition (Apply from 14 March – 11 July) at www.switchsg.org

Get insights and perspectives regarding international expansion and learn about initiatives which can help your business at every step.

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